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Adobe Photoshop 

+ Adobe Illustrator

Packaging Design for Tropic Labs

ABOUT

Tropic Labs proves you can have a glowing tan while still protecting your skin. Each product activates powerful antioxidants to support melanin production which achieves a fast, natural tan.

CHALLENGE

My client wanted a bright and vibrant design that reminds her of the tropics, vacations, and exotic, faraway places.

MY ROLE

Lead brand designer. I сreated concept from draft to final result, brand style and support, typography, icons, illustrations, marketing materials, pre-printing.

Photos credit: @tropiclabs

About «TropicLabs»

My client had provided a brand conception, style conception, and detailed

information about the target audience, brand mission, and brand values.

BRAND PRODUCTS

PRICING SEGMENT

STAND FOR

AESTHETIC

TARGET AUDIENCE

Base Tan (base for the tanning), Tan Smart (sunscreen), Overexposed (after tanning care).

Middle-end (high product quality meets affordable prices).

Healthy tanning, self-care, ecology (recycle packagings and promote saving reefs).

Bright colors, exotic places, neon, tanning, beach.

Women and men 18-35 y.o.

Working Process

The first conception was to literally use leaves and fruits illustrations to highlight the unique mix of ingredients of the product.

 

For the second conception, I tried to make leaves&flowers look more elegant because the target audience is about 18-35 years old and the first try looked way too childish.

For the third conception, I used gradients that based on brand colors. On "Base Tan" I used a gradient from dark blue to neon greenish-yellow that reminds me about sky and sand. The green color between neon yellow and dark blue is showing tropical leaves' color. It helped me to reach the main goal of the design for this brand: make it vibrant with tropical vibes (in an abstract way for young adults' target audience).

For "Tan Smart" I used the same gradient but put it reversed to highlight that customers have to use these two products one by one.

Final Design

Photos credit: @tropiclabs

Sleeves for Tubes

I created dielines&sizes for Sleever for the Tubes from scratch. The final version that the manufactory has delivered fits perfectly the tube and stays still.

Mailer Envelope

For Mailer Envelope, I designed dielines based on the sizes provided by my client. As well as I created the design of the Envelope with a bold and catchy statement to catch the attention immediately. 

Promotion Materials

I created two videos for Instagram post promotion. I used tropic fruits to highlight the tropic ingredients of the products and the tropical vibe of the brand in general.

Client's Feedback

It was always a pleasure working with Tatiana. Her bubbly, 'can-do' attitude made communication and cooperation a breeze and I felt like she truly understood and represented our brand. We worked together on many projects both digital and physical including packaging design from sketch all the way to final production. She has a unique creative perspective and is an asset to any team!

MORGAN IOFFE, TROPICLABS

Let's work together! I'm looking for cooperation
or collaboration with awesome projects!

*If you find me on Upwork, please contact me thought Upwork messages!

THANK YOU FOR WATCHING!